A critical part of content delivery is knowing your audience. Quartz suggests some ways that this can be done.

No matter what niche your audience fits, mobile is sure to be a dominant medium for engagement. Mobile web growth has affected publishers’ audiences’ in a dramatic way, operating as the biggest indicator of overall magazine audience growth, according to a report last year which highlighted a total magazine audience increase of 6.7%. Some brands that gained the most audience across a year period were the likes of Forbes and People.

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy - and their own pockets satisfied.

“Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday article discusses the numbers game that publishers are playing. By reducing the number of published stories, the theory 'quality over quantity' becomes a ruling principle, and impact on the readers reaching the ‘desired reaction’.

It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators.

But first our pick of the favourite based on what we consider to be the five pillars of modern publishing:

I attended the MT Live conference  'Future of Work' conference last week and was blown away by the quality of the content. The speakers (including a Skype to Cannes with Martin Sorrell) were brilliantly chosen and the whole event had a coherence and relevance that kept the audience engaged.