At last week's Publishing and Media Expo in London I was involved in a panel debate discussing whether clever apps had finally consigned the PDF to the dustbin for digital publishing.
Brett Lewis, Group Creative Director of IPC Media argued that the PDF still had its place and that many IPC magazine readers were still happy to get their publications in print-replica format. He backed-up his claim with stats from the iTunes stores showing that, although clever apps dominated the digital magazines best-seller lists, some 'page-turners' were still near the top.
