What's new?

This year has brought monumental changes to the magazine and digital publishing industry, and we often work with publishers who are facing a variety of challenges.

Each publisher is different, but there are some issues that are facing almost all publishers. From a digital perspective, the following three points encapsulate the critical challenges facing magazine and digital publishing today:

The Institute of Materials, Minerals and Mining (IOM3) launched their new app this week at a sparkling Covent Garden reception.

It's the first app launch party I have attended, but the star of the show deserved the celebration and attention it received.

The New British is a hard-hitting documentary magazine which 'celebrates culture in all of its modern aspects'. Here, we take a look at how Issue Zero has fared in its first steps into the digital world.

Initially released as a limited edition print magazine over two years ago, it has since gathered a devoted following to its digital-only native app edition, and is soon to release a second issue titled Legacy.

Last week we hosted a tech talk at the Publishers Association (PPA) in London on the subject of "HTML apps, the way forward". I originally had a question mark in the title, but was told by the other participants Michael Kowalski, Founder of Contentment, the developer behind the Padify platform and Clare Evans, a Front End Developer at Kaldor who produce the PugPig platform to take it out. There is no question that HTML apps ARE the way forward, it seems.

Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.

If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.