---
title: Page Lizard Blog | Joanna Swan
---

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# What's new?

## Joanna Swan

### Recent Posts

## [Facebook revenue boosts thanks to mobile advertising](https://emails.reptile.app/facebook-revenue-boosts-thanks-mobile-advertising)

 Posted by [Joanna Swan](https://emails.reptile.app/author/joanna-swan) on Jul 28, 2017 10:30:36 AM

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[![Facebook-blog](https://emails.reptile.app/hubfs/Imported_Blog_Media/Facebook-blog.jpg)](https://emails.reptile.app/facebook-revenue-boosts-thanks-mobile-advertising)

## Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform.

Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the company.

[Read More](https://emails.reptile.app/facebook-revenue-boosts-thanks-mobile-advertising)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/facebook-revenue-boosts-thanks-mobile-advertising#comments-listing)

 Topics: [mobile advertising](https://emails.reptile.app/tag/mobile-advertising), [News](https://emails.reptile.app/tag/news-2), [social media](https://emails.reptile.app/tag/social-media), [Social Media](https://emails.reptile.app/tag/social-media-2), [Blog](https://emails.reptile.app/tag/blog), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [facebook](https://emails.reptile.app/tag/facebook)

## [The Financial Times uses online communities and comments to boost audience engagement](https://emails.reptile.app/boost-audience-engagement)

 Posted by [Joanna Swan](https://emails.reptile.app/author/joanna-swan) on May 11, 2017 11:00:31 AM

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[![fiance](https://emails.reptile.app/hubfs/Imported_Blog_Media/fiance.png)](https://emails.reptile.app/boost-audience-engagement)

## One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on [getting readers more involved and creating communities amongst readers](https://www.ft.com/management-women).

[Read More](https://emails.reptile.app/boost-audience-engagement)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/boost-audience-engagement#comments-listing)

 Topics: [News](https://emails.reptile.app/tag/news-2), [reader engagement](https://emails.reptile.app/tag/reader-engagement), [Uncategorized](https://emails.reptile.app/tag/uncategorized), [Blog](https://emails.reptile.app/tag/blog), [citizen journalism](https://emails.reptile.app/tag/citizen-journalism), [digital](https://emails.reptile.app/tag/digital), [publications](https://emails.reptile.app/tag/publications), [publishing](https://emails.reptile.app/tag/publishing)

## [Publishers see hike in their subscriptions](https://emails.reptile.app/publishers-see-hike-subscriptions)

 Posted by [Joanna Swan](https://emails.reptile.app/author/joanna-swan) on Mar 28, 2017 2:00:41 PM

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[![Featured-Image-Template-Blog-1](https://emails.reptile.app/hubfs/Featured-Image-Template-Blog-1.jpg)](https://emails.reptile.app/publishers-see-hike-subscriptions)

# Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures.

Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to [Digiday](http://www.digiday.com).

[Read More](https://emails.reptile.app/publishers-see-hike-subscriptions)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/publishers-see-hike-subscriptions#comments-listing)

 Topics: [News](https://emails.reptile.app/tag/news-2), [Subscription](https://emails.reptile.app/tag/subscription), [Blog](https://emails.reptile.app/tag/blog), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [media](https://emails.reptile.app/tag/media), [newspaper](https://emails.reptile.app/tag/newspaper), [publishing](https://emails.reptile.app/tag/publishing), [subcription](https://emails.reptile.app/tag/subcription)

## [Publishers revamp their CMS to improve 'mobile-first' approach](https://emails.reptile.app/publishers-revamp-cms-improve-mobile-first-approach)

 Posted by [Joanna Swan](https://emails.reptile.app/author/joanna-swan) on Mar 17, 2017 12:00:17 PM

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[![Featured-Image-Template-Blog](https://emails.reptile.app/hubfs/Featured-Image-Template-Blog.jpg)](https://emails.reptile.app/publishers-revamp-cms-improve-mobile-first-approach)

# Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

[Read More](https://emails.reptile.app/publishers-revamp-cms-improve-mobile-first-approach)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/publishers-revamp-cms-improve-mobile-first-approach#comments-listing)

 Topics: [mobile](https://emails.reptile.app/tag/mobile), [Technology](https://emails.reptile.app/tag/technology), [technology](https://emails.reptile.app/tag/technology-2), [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [content management system](https://emails.reptile.app/tag/content-management-system), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [publishing](https://emails.reptile.app/tag/publishing)

## [Top tech and media predictions for 2017](https://emails.reptile.app/top-tech-media-predictions-2017)

 Posted by [Joanna Swan](https://emails.reptile.app/author/joanna-swan) on Jan 5, 2017 9:54:49 AM

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[![predictions](https://emails.reptile.app/hubfs/predictions.jpg)](https://emails.reptile.app/top-tech-media-predictions-2017)

### It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators.

But first our pick of the favourite based on what we consider to be the five pillars of modern publishing:

[Read More](https://emails.reptile.app/top-tech-media-predictions-2017)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/top-tech-media-predictions-2017#comments-listing)

 Topics: [social media](https://emails.reptile.app/tag/social-media), [Social Media](https://emails.reptile.app/tag/social-media-2), [Technology](https://emails.reptile.app/tag/technology), [video](https://emails.reptile.app/tag/video), [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [digital media](https://emails.reptile.app/tag/digital-media), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [predictions](https://emails.reptile.app/tag/predictions)

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