How video content is revolutionising the world of digital marketing
Online video reigns supreme as the internet’s leading source of entertainment and a vital resource for content marketing and interactive publishing.
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Topics: video content, video marketing statistics, Blog, Comment, digital marketing, digital publishing, media engagement., mobile publishing
"Mobile is now the new shop window and there isn't any disputing that." - Head of Brand Development for EMEA
The above statement is something I already knew. Did you? At Page Lizard we are constantly trying to tell people how important mobile is for your business. It's no lie your website, google ads, digital publications and everything in-between need to be optimised for mobile. Digital publishers especially seem to forget that there are more than one type of mobile device and nearly 60% of their readers will be on Android. We only expect to see this figure soar.
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Topics: Technology, Blog, digital marketing, digital publishing, EMEA, mobile marketing, Tracy Yaverbaun
1. Relying on organic posts
It's 2014 people, wake up! Things have changed and Facebook is making it harder for us to reach our fans organically. People keep telling me that pages are only reaching about 2-3% of their audience, which I don't understand. Yes, it is much harder to reach people now than it was this time last year, but if you are producing great content consistently, you will still reach people!
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Topics: social media, Social Media, social media blog, social media marketing, the future of social media, Blog, digital marketing, facebook, online marketing
