Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

In today's publishing world, it is inevitable that publishers will have a relationship with various platforms. Google is one of the biggest platform-providers - and their model has just become a lot more complementary.

Digiday explores Google's journey to find a compromise that pleases both itself and publishers, allowing the platform to be a friend rather than a 'frenemy'.

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed.

The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription results. As it would happen, traffic went up by 30 percent within a few months and subscriptions grew 85 percent year on year.