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We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape.

Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want.

Members expectations are at an all-time high of what a digital experience should be, which has implications on how organisations must engage and present their content.

Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation. 

What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in.

Digital transformation as a strategy should be familiar to most organisations, a struggle to match available digital resources with reaching members in a way that they want.

To keep pace with these transformations, membership organisations need to address their digital challenges at a fundamental level in order to retain members, and attract new digital savvy ones. 

A case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances. 

Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.

Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.

Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.

Their findings have demonstrated that 91% of adults have their mobile device within arm's reach 24/7, and 52% of smart phone users gather health-related information on their phones. 

It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies.

Why is this the case? And how can companies grow effectively using these technologies?

Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged.