What's new?

This year has brought monumental changes to the magazine and digital publishing industry, and we often work with publishers who are facing a variety of challenges.

Each publisher is different, but there are some issues that are facing almost all publishers. From a digital perspective, the following three points encapsulate the critical challenges facing magazine and digital publishing today:

Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?

We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.

2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.

Even professionals read on mobile: two case studies

Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.