“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."
The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.
