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If you're involved in publishing, you would be hard pushed not to have seen IKEA's bookbook™ advert. In just a few days, the clever video has gone viral, attracting a great deal of support for its simplicity and satirisation of the digital industry.

On Monday September 1st, we were lucky enough to win a pair of tickets to an exclusive private viewing of the Digital Revolution exhibition at the Barbican (courtesy of Time Out).

The Digital Innovation meetup (kindly hosted by Innovation Enterprise) was a causal evening of networking, questions and talks, hosted in Google's tech start-up incubator 'Campus'.

We had a great time meeting a wide range of interesting people, from designers of wearable medical devices to social media gurus.

Social media has undoubtedly brought the world closer together. You probably take it for granted how easy it is to send holiday photos and mundane messages across the world to your long-lost Auntie in Albuquerque…

Indeed, websites like Facebook and Twitter have reshaped the way we find and absorb information and news, with most of us now logging-on to find out what is actually going on in the world, not just in our friendship groups.

If you Google "digital publishing" right now, you will undoubtedly find hundreds, if not thousands of blogs detailing how print is dead, and how digital publishing has been the main catalyst of its downfall. Sometimes it’s best to take a step back and look at things from a different perspective.

Before every Tom Dick and Harry had tablets and smartphones, books, newspapers, magazines and journals were printed because that was the only option available. Not that anyone minded or even noticed; publishing has always been tied to paper in that way. Now with the digital publishing world in a state of constant flux, publishers have a choice between digital or print. This means that whenever a hard copy book is made, it is now done with a greater consideration of the end product - someone has had a choice, not just defaulted to print.