Media experts discuss publishing revenue models at Digital Media Strategies '17

Generating fresh, interesting content that is relevant is no easy feat. Editorial teams can often find themselves spending laborious hours researching, writing, and chasing deadlines. In such a fast-paced and competitive environment – the last thing that publishers need is the uncertainty of revenue acquisition.

Many professional bodies publish magazines – they are highly valued benefits of membership, excellent channels for disseminating information, and an integral part of any membership communication, recruitment or engagement strategy.

When it comes to research journals, many professional bodies are very comfortable and adept at identifying markets, capturing audiences and generating revenues outside of their membership. However, the members’ magazine often has a very different position: its business model, brand, culture and strategy tend to be strongly focused on providing members with a benefit.
What if we changed this?

Discover, in just one hour, how the publishing and media industry can propel itself to financial riches and re-invent the glory days.

If only…

Michel Koch, Time's Chief Marketing Officer shares his experiences growing magazine brands in e-commerce markets at Media Reinvented.

Engaging with nearly half of all UK adults in print, and reaching 28 million global web users monthly, Time Inc. UK is a powerful publishing force. Can it take the audiences from its 50 plus brands and successfully expanding those into adjacent markets?

There's a distinctly autumnal feeling in the air, and as the leaves and weather undergo their transformation, so too will the world of digital publishing.