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We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape.

Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want.

Members expectations are at an all-time high of what a digital experience should be, which has implications on how organisations must engage and present their content.

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

Last week's Digital Media Strategies conference was, for the most part, a brilliant insight into the successes, failures and lessons that organisations have faced over the past year.

Even professionals read on mobile: two case studies

Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.