What's new?

"Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done," a report published by Deloitte says.

The enterprise app is a massive missing opportunity to transform the way people work, upload and access information.  "2017 is in some regards reminiscent of 
the early days of the Internet era, when enterprises started shifting to browser solutions that transformed how employees work.

Many professional bodies publish magazines – they are highly valued benefits of membership, excellent channels for disseminating information, and an integral part of any membership communication, recruitment or engagement strategy.

When it comes to research journals, many professional bodies are very comfortable and adept at identifying markets, capturing audiences and generating revenues outside of their membership. However, the members’ magazine often has a very different position: its business model, brand, culture and strategy tend to be strongly focused on providing members with a benefit.
What if we changed this?

“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's  '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."

The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.

The Chartered Institute of Library and Information Professionals (CILIP) have recently overhauled their membership app, offering a richer reading experience for its members.

The app is now a hub for CILIP content, from local libary news to its monthly membership magazine, CILIP Update.

The member magazine and email newsletter have been the staple communications channels for membership organisations for years. But is it time to look at what more can be done?

According to reader surveys, the magazine is still often seen as a key member benefit. It is also often the ‘flagship’ creation of the organisation which showcases its expertise and purpose.