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Since Twitter's launch in 2006, an influx of moral panic has been circulating in the media in regards to digital publishing and how it's affecting readers attention spans...

There is a general insistence that, because of social networking sites like Twitter and digital publishing's instantaneous nature, the public are less-inclined to read a lengthy piece of text.

Topics: modern, online, problems in digital publishing, social media, technology, twitter, 21st century, attention spans shortening, Blog, Comment, debate, digital publishing, health, magazine, media, newspaper, page lizard, publishing

One of the membership organisations we work with is the Royal Pharmaceutical Society. Every week, we turn their two print publications, The Pharmaceutical Journal and Clinical Pharmacist into beautiful digital publishing editions for the Pharmaceutical Journal's app.

PJ's adventure starts here at Page Lizard when we receive the print-ready PDF files from the Royal Pharmaceutical Society. Using a clever piece of software, we sort and identify the different sections and articles, then upload them to our own special CSS editor as HTML text, transitioning PJ into the world of digital publishing smoothly.

Topics: medication, online, pdf, Pharmaceutical Journal’s app, science, The Pharmaceutical Journal, web viewer, android, app, apple, Blog, Client focus, Clinical Pharmacist, creative, design, digital, ebook, edition, health, interactive, ios, ipad, journal, magazine, media, medicine, newspaper, page lizard, pharmacy, phone, PJ, publications, publishing, Royal Pharmaceutical Society, Showcase - apps