Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation.
What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in.
Digital transformation as a strategy should be familiar to most organisations, a struggle to match available digital resources with reaching members in a way that they want.
To keep pace with these transformations, membership organisations need to address their digital challenges at a fundamental level in order to retain members, and attract new digital savvy ones.
