With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution.
Print ad revenues have fallen for The Economist, and digital ad revenues have yet to make up for this loss. The Economist is not the only publisher who is struggling to generate revenue, The Guardian, whilst successful in their digital presence, have “managed to build a big reputation but no revenue”. Even The New York Times, who have more than 1.5 million digital-only subscriptions, say that;
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Topics:
social media,
Social Media,
subscriptions,
Technology,
Uncategorized,
Blog,
digital publishing,
digital revenue,
General
Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event.
Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.
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Topics:
monetisation,
News,
revenue,
subscriptions,
app store,
apple,
apps,
Blog,
General,
search ads
Insights from Harnessing the Web 2016 Research Summary Report
This week’s Memberwise event for the launch of the Research Report – Harnessing the Web to Drive Membership Value and Growth provided an excellent insight into the topics, trends and challenges facing membership/association professionals.
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Topics:
millennials,
social media,
technology,
apps,
Blog,
content,
digital,
digital publishing,
engagement,
General,
media,
member first,
Membership,
personalisation,
publishing
Ad blocking has been a hot topic in the publishing industry following the launch of some popular online blocking tools on mobiles, and Apple's decision to allow blockers on Safari.
A recent study by Reuters has found that 2 in 5 people currently use ad-blocking tools, and this is set to rise as more people become wise to the personal benefits.
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Topics:
Ad blocking,
Blog,
Comment,
General
Nearly a year ago, we set out our predictions for the Digital Publishing industry for 2015 in an article that has consistently taken the top spot in our most popular posts.
Some were safe bets, others were a little more off-the-wall, but as the year draws to a close it is indisputable that the industry has seen dramatic changes.
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Topics:
Blog,
Comment,
General
