The concept of an issue comes from the print mindset, particularly the monthly issue. We can’t expect members to behave the same way in the digital environment and await the digital monthly issue going live as eagerly as they did the print issue dropping onto their doormat.
Topics: Blog, digital publishing, Membership, membership publishing
This week’s Memberwise event for the launch of the Research Report – Harnessing the Web to Drive Membership Value and Growth provided an excellent insight into the topics, trends and challenges facing membership/association professionals.
Topics: millennials, social media, technology, apps, Blog, content, digital, digital publishing, engagement, General, media, member first, Membership, personalisation, publishing
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