According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 - 79 shop online, thats nearly 46 million people.
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Topics: mobile, membership organisations, member engagement
It’s no secret that in recent years there has been a significant decline in people consuming printed media. However, it’s not just print that has seen a decline. In the past 4 years mobile has overtaken desktop as primary method of consuming online content.
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Topics: member engagement
As a membership organisation it's easy to be lulled into thinking you’re already doing many of the right things because traffic to your website is high. The problem tends not to be the volume of website traffic, but a lack of member engagement when you review overall communication efforts.
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