What's new?

“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's  '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."

The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.

#1 The ‘issue’ mindset is on its way out – get creative!

The concept of an issue comes from the print mindset, particularly the monthly issue. We can’t expect members to behave the same way in the digital environment and await the digital monthly issue going live as eagerly as they did the print issue dropping onto their doormat.

Insights from Harnessing the Web 2016 Research Summary Report

This week’s Memberwise event for the launch of the Research Report – Harnessing the Web to Drive Membership Value and Growth provided an excellent insight into the topics, trends and challenges facing membership/association professionals.

It may be cold outside, but things are really hotting up in the world of Digital Publishing. We've handpicked a selection of conferences, masterclasses and summits that cover everything from mobile advertising to consumer engagement, and a lot more in between.

Chrome will include ad blocking by default, platforms will overtake publisher’s websites for reaching audiences and print will only exist as a luxury item, were some of the predictions delivered to 70 publishers and editors by Drum MD Diane Young and Dennis CTO Paul Lomax last week.

Young started the debate, “2025 Visions for the Future of Publishing”, which included a panel of ‘Millennials’ to test ‘old publishing’ thinking, by warning publishers about the dangers of trying to maintain the status quo.