Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.

This is exactly what Amedia did with their three stage plan.

Media experts discuss publishing revenue models at Digital Media Strategies '17

Generating fresh, interesting content that is relevant is no easy feat. Editorial teams can often find themselves spending laborious hours researching, writing, and chasing deadlines. In such a fast-paced and competitive environment – the last thing that publishers need is the uncertainty of revenue acquisition.

With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution.

Print ad revenues have fallen for The Economist, and digital ad revenues have yet to make up for this loss. The Economist is not the only publisher who is struggling to generate revenue, The Guardian, whilst successful in their digital presence, have “managed to build a big reputation but no revenue”. Even The New York Times, who have more than 1.5 million digital-only subscriptions, say that;

Michel Koch, Time's Chief Marketing Officer shares his experiences growing magazine brands in e-commerce markets at Media Reinvented.

Engaging with nearly half of all UK adults in print, and reaching 28 million global web users monthly, Time Inc. UK is a powerful publishing force. Can it take the audiences from its 50 plus brands and successfully expanding those into adjacent markets?