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How to use content to attract, recruit and retain members

Posted by Graham Duffill on Jun 15, 2017 4:37:00 PM

Workshop with the RSC followed by drinks and networking

It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Topics: technology, Uncategorized, Blog, digital publishing, events, interactive

China sets the digital trend

Posted by Candice Land on Apr 24, 2017 3:17:42 PM

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

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Topics: mobile, Technology, Blog, Comment, digital, digital publishing, global, publishing

The FT - an example of quality journalism

Posted by Candice Land on Apr 19, 2017 1:15:22 PM

Let's consider FT's quality value based on truth, transparency, and trust...

The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of The Financial Times staggering impressions:

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Topics: Blog, Comment, digital, digital publishing, financial times, journalism

Strategic lessons for publishers from Reuters Institute of the Study of Journalism

Posted by Candice Land on Apr 6, 2017 1:57:37 PM

Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.

Here are some key publishing lessons from the report, written by The MediaBriefing.

  • Size need not be a drawback to innovation

A highlight from the report  used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.

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Topics: Blog, Comment, digital publishing, distribution, Innovation, publishing, report

Publishers see hike in their subscriptions

Posted by Joanna Swan on Mar 28, 2017 2:00:41 PM

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures.

Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

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Topics: News, Subscription, Blog, digital publishing, media, newspaper, publishing, subcription

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