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Axios is a newly-founded media company that offers alternative solutions for digital content. The company that will launch next week was founded by the co-founder of Politico, Jim VandeHei, and his colleague Rob Schwartz.

It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators.

But first our pick of the favourite based on what we consider to be the five pillars of modern publishing:

I attended the MT Live conference  'Future of Work' conference last week and was blown away by the quality of the content. The speakers (including a Skype to Cannes with Martin Sorrell) were brilliantly chosen and the whole event had a coherence and relevance that kept the audience engaged.

“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's  '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."

The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.

Henry Bevan explores the ethical dilema faced by those at the mercy of the technology giants.

A month ago at the Digital Book World in New York, New York University professor Scott Galloway said that Amazon, Apple, Facebook, Google were dragons disrupting the publishing world. They are knocking the ball so far out of the park, eventually they will knock it into another sport. He labelled the Big 4 “the Four Horsemen”.