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Do single story payments spell trouble for publishers?

Posted by Esther Kezia Harding on Mar 24, 2016 12:08:47 PM

Blendle, an article micropayment app has launched in the US this week, seeking to reinvent how readers "can discover and support the best journalism in the country".

Could this be the long-awaited "iTunes of journalism" that finally turns the broken publishing model around? Blendle and its partners certainly hope so, and they place great emphasis on making it second nature to pay for content.

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Topics: micropayment, monetisation, News, Apple News, Articles, Blendle, Blog, Comment, content, facebook, Instant Articles

10 Lessons from Digital Media Strategies 2016

Posted by Esther Kezia Harding on Mar 18, 2016 10:38:43 AM

Last week's Digital Media Strategies conference was, for the most part, a brilliant insight into the successes, failures and lessons that organisations have faced over the past year.

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Topics: millennials, publishers, ad block, audience, Blog, Comment, digital media strategies, Event, Membership

Guest post: Presenting to Millennials about Digital Publishing

Posted by Adam Blades on Feb 24, 2016 11:02:55 AM

Adam Blades, a Publishing Media student at Oxford Brookes writes about his experience running a series of digital publishing masterclasses for his fellow undergraduates.

This winter I was confronted with the challenge of occupying a class of Publishing Media undergraduates at Oxford Brookes University for 4 hours on the topic of digital publishing.

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Topics: Blog, Comment

Confessions of an ad blocker

Posted by Esther Kezia Harding on Feb 15, 2016 2:09:57 PM

Ad blocking has been a hot topic in the publishing industry following the launch of some popular online blocking tools on mobiles, and Apple's decision to allow blockers on Safari.

A recent study by Reuters has found that 2 in 5 people currently use ad-blocking tools, and this is set to rise as more people become wise to the personal benefits.

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Topics: Ad blocking, Blog, Comment, General

Digital Publishing Predictions for 2016

Posted by Esther Kezia Harding on Jan 12, 2016 5:26:52 PM

2015 brought sweeping changes across the industry. The technology giants started elbowing each other for a slice of the publishing pie, ad-blocking went mainstream and a handful of large magazine titles shockingly kicked the bucket.

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Topics: magazines, pdf, Apple News, Blog, Comment, digital publishing, facebook, Instant Articles, predictions, publishing

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