Let's consider FT's quality value based on truth, transparency, and trust...
The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of The Financial Times staggering impressions:
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Blog,
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digital,
digital publishing,
financial times,
journalism
Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.
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Size need not be a drawback to innovation
A highlight from the report used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.
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digital publishing,
distribution,
Innovation,
publishing,
report
In today's publishing world, it is inevitable that publishers will have a relationship with various platforms. Google is one of the biggest platform-providers - and their model has just become a lot more complementary.
Digiday explores Google's journey to find a compromise that pleases both itself and publishers, allowing the platform to be a friend rather than a 'frenemy'.
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Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.
For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.
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mobile,
Technology,
technology,
Blog,
Comment,
content management system,
digital publishing,
publishing
Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed.
The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription results. As it would happen, traffic went up by 30 percent within a few months and subscriptions grew 85 percent year on year.
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social media,
Social Media,
Subscription,
Technology,
technology,
Blog,
Comment,
current affairs,
media