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Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

The iPhone turned 10 last week and Steve Jobs announced the new mobile phone to an uncertain audience, as many believed the gadget would flop. Since then apple have released nine revolutionary smartphones that have changed the world.

Insights from Harnessing the Web 2016 Research Summary Report

This week’s Memberwise event for the launch of the Research Report – Harnessing the Web to Drive Membership Value and Growth provided an excellent insight into the topics, trends and challenges facing membership/association professionals.

It may be cold outside, but things are really hotting up in the world of Digital Publishing. We've handpicked a selection of conferences, masterclasses and summits that cover everything from mobile advertising to consumer engagement, and a lot more in between.

This year has brought monumental changes to the magazine and digital publishing industry, and we often work with publishers who are facing a variety of challenges.

Each publisher is different, but there are some issues that are facing almost all publishers. From a digital perspective, the following three points encapsulate the critical challenges facing magazine and digital publishing today: