We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.
Topics: modern, online, social media, Social Media, subscriptions, Technology, technology, Blog, content, digital magazines, digital publishing, General, media, millennial, paid content, publications
[embed]https://www.youtube.com/watch?v=OnbYDckhDoE[/embed]
Topics: technology, Blog, Comment, content, design, digital media, digital publishing, ebook, Innovation, interactive, publishing
Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.
Topics: HTML, pdf, android, app, Blog, Comment, content, design, digital, digital publishing, editing, magazine, publications, publishing, replica edition
In a world where everything has become available in a digital format, it is easy to forget what those simple yet nostalgic print days were all about. We no longer file invoices in physical space, we simply drag and drop them from our desktop to a little folder where they can live happily ever after. They'll always be recoverable and will always be there when we need them, right?
Topics: News, technology, Vince Cerf, Blog, content, future, Google, publishing
Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.
Topics: mobile, online, technology, android, app, audience, b2b, Blog, business, case study, Comment, content, digital publishing, interactive, magazine, phone, professional, publications, publishing, statistics
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