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In May I wrote a piece about Vervid, a small app with big ambitions - to become the 'YouTube of vertical videos'. However, it seems I wasn't the only one to take notice, as YouTube have announced that they too are jumping on the vertical video bandwagon with their latest ios and android app updates.

Facebook have started to test their new ‘floating video’ feature, hoping to enhance the overall social media experience of their users.

But is this something the presumed ‘multitasking’ generation of today needs? Or is it in fact a division of attention that will enrage more than it will enhance?

Twitter have implemented the first instance of a store front, built directly into their user's interface.

Why should Membership Organisations be thinking about communicating digitally?

Engagement is a word that gets thrown around an awful lot, and at this year’s MEMCOM event, the bustling crowds couldn’t talk about anything else.

Could this YouTube contender usher in 'the age of verticle video’?

Now perhaps i’m an old school YouTube fan, who has spent far too many evenings engrossed in cat video playlists. Or perhaps my perception of video has been skewed by the 16:9 standard exercised by the film industry. Whatever the reason, when I see a vertically filmed video, I get a strange sensation as the hairs on the back of my neck stand on-end.