Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.
We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.
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Topics:
technology,
windows,
android,
app,
apple,
Blog,
Comment,
compatible,
content,
digital,
digital publishing,
future,
futureproof,
ios,
magazine,
page lizard,
phone,
publications,
publishing
Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.
We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.
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Topics:
marketing,
modern,
online,
strategy,
technology,
app,
Blog,
business,
Comment,
content,
digital,
digital media,
digital publishing,
editing,
future,
interactive,
ipad,
magazine,
media,
publications,
publishing
We often get asked the question "Why should we make our magazine digital?" by membership organisations.
That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.
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Topics:
2014,
memberwise,
online,
pdf,
technology,
android,
app,
apple,
Blog,
content,
creative,
design,
digital,
digital age,
digital publishing,
Event,
events,
interactive,
ios,
ipad,
journal,
magazine,
media,
Membership,
page lizard,
publications,
publishing
If you're involved in publishing, you would be hard pushed not to have seen IKEA's bookbook™ advert. In just a few days, the clever video has gone viral, attracting a great deal of support for its simplicity and satirisation of the digital industry.
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Topics:
2014,
modern,
online,
technology,
twitter,
app,
Blog,
bookbook,
catalogue,
Comment,
content,
digital,
digital age,
digital media,
digital publishing,
ebook,
future,
IKEA,
Innovation,
interactive,
magazine,
media,
new,
publications,
publishing
There's nothing like a good infographic to show off statistics about how great Digital Publishing is. Here are our pick of the top infographics across the Digital Publishing industry.
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Topics:
2014,
kindle,
modern,
online,
pdf,
technology,
trends,
android,
app,
Blog,
consumer,
content,
creative,
design,
digital,
digital age,
digital publishing,
ebook,
editing,
future,
General,
infographic,
Innovation,
interactive,
ipad,
magazine,
media,
publications,
publishing