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AnOther: The world’s first-ever digital and print issue

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Print magazines may be struggling, but producing second-rate digital offerings is not the answer. Here, we make the case for hurrying the demise of the replica edition.

Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.

How video content is revolutionising the world of digital marketing

Online video reigns supreme as the internet’s leading source of entertainment and a vital resource for content marketing and interactive publishing.

The car manufacturer BMW has recently announced a new partnership with tech start-up Tamoco to add NFC chips to their print magazine adverts. This allows the reader to tap their phones and instantly download the app for BMW’s new electric car range.

The technology works on the same principles as contactless payment, and integrating this into the printed page has been hailed as the ‘next big thing’ in print advertising. But are NFC chips all they’re cracked up to be?

In recent years, with the advent of streaming services such as Spotify and Netflix, it seemed that the way we received content had changed irrevocably and yet book publishing appeared to be bound to many of the same processes it has followed since the first days of print publishing.