Even professionals read on mobile: two case studies
Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.
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Topics: mobile, online, technology, android, app, audience, b2b, Blog, business, case study, Comment, content, digital publishing, interactive, magazine, phone, professional, publications, publishing, statistics
Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.
We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.
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Topics: technology, windows, android, app, apple, Blog, Comment, compatible, content, digital, digital publishing, future, futureproof, ios, magazine, page lizard, phone, publications, publishing
At a tech talk on digital editions at the UK Publishers Association (PPA) in London last week one of the panelists was typically direct. ‘We think replica editions are a crime against humanity,” said Jon Marks, co-founder of HTML app builders Pugpig.
As their business is predicated on turning magazines into HTML apps, and they have no place for replicas in that process, he is not unbiased. But agreeing with him were two replica companies: Zinio and Pixelmags.
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Topics: magazine apps, pixelmags, Zinio, Blog, Comment, digital publishing, online publishing, page lizard, publishing, replica editions
Vlogging took off shortly after YouTube became a household site. A hybrid of video and blogging, thousands of vloggers post regular videos; from gaming vloggers to beauty and comedy. Some have achieved immense fame, so much so that they are now releasing books.
I found this an unusual idea, why not release a series of vlog's telling their story instead of writing a book? Why take these internet celebrities away form their natural habitat and onto paper? It seems a backwards way to do things to me given our digitalised world.
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Topics: pointlessblog, stigma, vloggers, alfie deyes, Blog, Comment, digital celebrities, digital publishing, page lizard, purely digital
Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.
We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.
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Topics: marketing, modern, online, strategy, technology, app, Blog, business, Comment, content, digital, digital media, digital publishing, editing, future, interactive, ipad, magazine, media, publications, publishing
