Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures.

Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

In today's publishing world, it is inevitable that publishers will have a relationship with various platforms. Google is one of the biggest platform-providers - and their model has just become a lot more complementary.

Digiday explores Google's journey to find a compromise that pleases both itself and publishers, allowing the platform to be a friend rather than a 'frenemy'.

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed.

The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription results. As it would happen, traffic went up by 30 percent within a few months and subscriptions grew 85 percent year on year.

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.

This is exactly what Amedia did with their three stage plan.