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One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

Let's consider FT's quality value based on truth, transparency, and trust...

The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of The Financial Times staggering impressions:

Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.

Here are some key publishing lessons from the report, written by The MediaBriefing.

• Size need not be a drawback to innovation

A highlight from the report  used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.