Apple News is pitched to be the replacement for Newsstand and opens up a new channel for publishers to market their content. From what we have so far seen in the launch preview video, the power lies in the engine which drives articles to the app from participating publishers.
Engagement is a word that gets thrown around an awful lot, and at this year’s MEMCOM event, the bustling crowds couldn’t talk about anything else.
Topics: Blog, Event, Membership
We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.
Topics: modern, online, social media, Social Media, subscriptions, Technology, technology, Blog, content, digital magazines, digital publishing, General, media, millennial, paid content, publications
Now perhaps i’m an old school YouTube fan, who has spent far too many evenings engrossed in cat video playlists. Or perhaps my perception of video has been skewed by the 16:9 standard exercised by the film industry. Whatever the reason, when I see a vertically filmed video, I get a strange sensation as the hairs on the back of my neck stand on-end.
Topics: Technology, Blog
Hersham Place Technology Park,
Walton-on-Thames,
Surrey,
KT12 4RZ
United Kingdom
(+44) 207 183 3690
Social Media
