Working in an ever-changing digital landscape means that ideas and concepts can often be short-lived. So how do you keep up with the trends and stay innovative? Here are some examples of how some publishers and tech companies are trying to stop employees from becoming complacent.
The NY times solution
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Topics:
android,
apple,
Blog,
Comment,
Innovation,
new york times
What do we know about Apple News so far, and what does it mean for publishers?
Apple News is pitched to be the replacement for Newsstand and opens up a new channel for publishers to market their content. From what we have so far seen in the launch preview video, the power lies in the engine which drives articles to the app from participating publishers.
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Topics:
News,
Blog
Why should Membership Organisations be thinking about communicating digitally?
Engagement is a word that gets thrown around an awful lot, and at this year’s MEMCOM event, the bustling crowds couldn’t talk about anything else.
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Topics:
Blog,
Event,
Membership
Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?
We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.
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Topics:
modern,
online,
social media,
Social Media,
subscriptions,
Technology,
technology,
Blog,
content,
digital magazines,
digital publishing,
General,
media,
millennial,
paid content,
publications