---
title: Innovative approaches to digital
description: Working in an ever-changing digital landscape means that ideas and concepts can often be short-lived. So how do you keep up with the trends and stay...
---

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# What's new?

# Innovative approaches to digital

Posted by [Daisy Ware-Jarrett](https://emails.reptile.app/author/daisy-ware-jarrett) on Jul 4, 2015 10:00:21 AM

### Working in an ever-changing digital landscape means that ideas and concepts can often be short-lived. So how do you keep up with the trends and stay innovative? Here are some examples of how some publishers and tech companies are trying to stop employees from becoming complacent.

**The NY times solution**

To encourage workers to think mobile first, New York Times headquarters in NY (funnily enough) temporarily blocked desktop access to [nytimes.com](http://nytimes.com) for all employees in the building. Instead they were greeted by a message on the site suggesting they access the iconic paper's home page via mobile or tablet devices.

The email announcing this new rule to the office said “More than half of our traffic to The Times is on mobile. We’re hopeful that this temporary change will help spur us to make mobile an even more central part of everything that we do”.

> It’s [@nytimes](https://twitter.com/nytimes) mobile week! We’re blocking access to desktop home page in our building. What you’ll see: [pic.twitter.com/qjV9uDd8K3](http://t.co/qjV9uDd8K3)
> 
> — Clifford Levy (@cliffordlevy) [June 15, 2015](https://twitter.com/cliffordlevy/status/610415131604987904)

It's a bold move from the New York Times, but the proof is in the pudding. Here's what some employees had to say...

> No [@nytimes](https://twitter.com/nytimes) homepage at work makes me realize not how great mobile is, but how rich the homepage is. How do we bring that depth to mobile? — David Gelles (@dgelles) [June 15, 2015](https://twitter.com/dgelles/status/610520602257006593)

> Just got a "Feeling Blocked?" email and thought it was related to [@nytimes](https://twitter.com/nytimes) home page. But no, it was a PR pitch on writer's block.
> 
> — David W. Chen (@davidwchen) [June 15, 2015](https://twitter.com/davidwchen/status/610507163912568833)

> It’s [@nytimes](https://twitter.com/nytimes) Mobile Week. Home page access blocked. At meeting w/[@deanbaquet](https://twitter.com/deanbaquet), mobile preview on screen. [pic.twitter.com/JmPcKrX1pP](http://t.co/JmPcKrX1pP)
> 
> — Clifford Levy (@cliffordlevy) [June 15, 2015](https://twitter.com/cliffordlevy/status/610472327726370816)

While tweets from employees seemed to be lighthearted and fun, there are a proportionate number of tweets (mainly from competitor news sites) saying that the week-long ban will stump productivity for workers.

I have to tip my hat the the New York Times for making such an impactive rule in an office culture that can often be set in its ways. Getting their employees to think like 50% of their consumers for a week could be changing the way the company approaches digital from the bottom up.

**Android vs Apple**

You can tell where both Apple and Android stand on encouraging users to break and innovate their creations by simply looking at their products. On the one hand you have Apple; If you're an Apple user and have never attempted to delve into the insides of your device, I urge you to try now and see if you can find any access points. No luck? Thought not. Apple make it notoriously hard to hack into, upgrade, play with and fix your own device. I wouldn't want to speculate at reasons why they do this but it contrasts completely with Android devices. They are easy to take apart and rebuild, they even have a developer mode built into all devices so anyone can play around.

Companies in the digital age are embracing new ways to keep consumers and employees on their toes and change the way they think. What do you think of NYT and Android's approach? [Tweet us to let us know](https://twitter.com/pagelizard).

 Topics: [android](https://emails.reptile.app/tag/android), [apple](https://emails.reptile.app/tag/apple), [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [Innovation](https://emails.reptile.app/tag/innovation), [new york times](https://emails.reptile.app/tag/new-york-times)

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Hersham Place Technology Park,  
Walton-on-Thames,  
Surrey,  
KT12 4RZ  
United Kingdom

(+44) 207 183 3690

A Digitalpc Ltd. Company

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