Call it obvious, but if social media and digital publishing had a baby, it would be called social publishing. So why is it important to integrate Facebook, Twitter, Google+ and all the rest with with your digital edition?

It would be very easy for me to throw around (as many do) buzzwords such interactivity, engagement and visibility. Simply increase all those, and you will have yourself a perfect social publishing solution.

Just when we thought our week couldn't get any better we've discovered that Twitter are experimenting with analytics for individual tweets.

It seems that Whatsapp have no idea Whatsup!

Since being taken over by Facebook we haven't seen much change in our user experience on Whatsapp but today marked a big old step backwards for the instant messaging giants. Drum roll please... We can all finally use Whatsapp on desktop!!! Did you feel nothing when you read that? Yeah, I thought as much.

When you are constantly feeling the pressure to spend on social media but can't see the benefit it can be a real pain. So why not pick yourself up and try to monitor what you are doing online in a more efficient manner? With a few simple tweaks you will know if it's money well spent or well money burned...

1. Set yourself achievable goals

Make sure each campaign you put together has it's own goals. For example, if you wish to get bums on seats at your restaurant then gear your campaign strictly towards this by adding a booking link and code to all posts in that campaign. Then record how much you have spent and how many covers you got as a result.

Sales, marketing or spam?

We live in an age of cold calling, email filters and private numbers. No social network or mobile phone is safe!