What's new?

Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?

We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.

Ah, the social election! A somewhat unpaved and treacherous path full of unexpected twists, turns and bumps.

When it comes to our elections here in the UK, using social media to strengthen your lead is a relatively new phenomenon. Yes, past elections have been been crowned our 'first social elections' but this time around things are slightly different. Never before have we seen parties and candidates engaging with Facebook, Instagram and Twitter on such an intense level.

Despite there being 19 so-called "enemies of the world", there are only 6 countries who actually block social media.

Dadaviz have put together a helpful graphic, showing who these are and which channels they block.

She's been First Lady, Secretary of State and U.S. Senator. With a CV that most would be happy to retire with, now Hillary Clinton has her sights set on the presidency.

I'm running for president. Everyday Americans need a champion, and I want to be that champion. –H https://t.co/w8Hoe1pbtC

With all their power, what will platforms like Facebook, Snapchat and Twitter do to the world of publishing? Or is it more a question of what they are already doing?

For a while, Facebook has been ahead of the curve. A brilliant example is their exploitation of recent video trends by enabling auto-play by default as you scroll past any video on your timeline. Simple, and not without backlash, but 100% the right decision. Now users have fewer reasons to leave their site.