Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.
We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.
Read More
Topics:
technology,
windows,
android,
app,
apple,
Blog,
Comment,
compatible,
content,
digital,
digital publishing,
future,
futureproof,
ios,
magazine,
page lizard,
phone,
publications,
publishing
The New British is a hard-hitting documentary magazine which 'celebrates culture in all of its modern aspects'. Here, we take a look at how Issue Zero has fared in its first steps into the digital world.
Initially released as a limited edition print magazine over two years ago, it has since gathered a devoted following to its digital-only native app edition, and is soon to release a second issue titled Legacy.
Read More
Topics:
2014,
technology,
app,
apple,
Blog,
creative,
culture,
design,
digital,
digital media,
digital publishing,
editing,
gritty,
interactive,
ios,
ipad,
issues,
magazine,
publications,
review,
Review,
the new british
Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.
If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.
Read More
Topics:
News,
technology,
ad spend,
advert,
advertising,
app,
Blog,
car,
creative,
digital advert,
digital advertising,
digital publishing,
interactive,
ipad,
magazine,
mobile ad,
publishing
Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.
We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.
Read More
Topics:
marketing,
modern,
online,
strategy,
technology,
app,
Blog,
business,
Comment,
content,
digital,
digital media,
digital publishing,
editing,
future,
interactive,
ipad,
magazine,
media,
publications,
publishing
We often get asked the question "Why should we make our magazine digital?" by membership organisations.
That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.
Read More
Topics:
2014,
memberwise,
online,
pdf,
technology,
android,
app,
apple,
Blog,
content,
creative,
design,
digital,
digital age,
digital publishing,
Event,
events,
interactive,
ios,
ipad,
journal,
magazine,
media,
Membership,
page lizard,
publications,
publishing