Print magazines may be struggling, but producing second-rate digital offerings is not the answer. Here, we make the case for hurrying the demise of the replica edition.
Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.
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Topics:
HTML,
pdf,
android,
app,
Blog,
Comment,
content,
design,
digital,
digital publishing,
editing,
magazine,
publications,
publishing,
replica edition
The Long + Short is a digital-first publication by Nesta, the UK's innovation foundation. Its content is clever and engaging, but does it do enough to make up for a frustrating reading experience?
The app has been designed so that the HTML is edited once, and pushed out to multiple platforms. This is neat as a cost-effective way of publishing for maximum audience reach; The Long + Short can be accessed from a desktop, through the Apple and Android stores, and through a mobile-responsive web browser for those on devices without a supporting app. The content can also be read in any orientation, and it all reflows nicely when the device is rotated. To top it off, the app is lightweight, and the issues can be viewed almost instantly without a long wait for content to download.
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Topics:
long + short,
nesta,
Blog,
creative,
design,
digital design,
digital publishing,
Innovation,
issues,
magazine,
review,
Review
2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.
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Topics:
online,
technology,
2015,
android,
app,
apple,
Blog,
digital age,
digital publishing,
future,
General,
Innovation,
magazine,
media,
predictions,
publications,
publishing
As the nights draw in, most of us would rather be at home snuggled up with a glass of mulled wine and the latest episode of The Apprentice. What could tempt you out of those comfy Fair Isle jumpers more than a good Digital Publishing event? Here are our pick of the top 8 unmissable events this winter.
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Topics:
2014,
London,
november,
technology,
winter,
2015,
Blog,
book,
christmas,
conference,
digital,
digital age,
digital publishing,
drinks,
e-book,
Event,
event,
events,
expo,
forum,
magazine,
New York,
page lizard,
PPA,
publishing,
San Francisco,
spring
Even professionals read on mobile: two case studies
Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.
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Topics:
mobile,
online,
technology,
android,
app,
audience,
b2b,
Blog,
business,
case study,
Comment,
content,
digital publishing,
interactive,
magazine,
phone,
professional,
publications,
publishing,
statistics