Vlogging took off shortly after YouTube became a household site. A hybrid of video and blogging, thousands of vloggers post regular videos; from gaming vloggers to beauty and comedy. Some have achieved immense fame, so much so that they are now releasing books.
I found this an unusual idea, why not release a series of vlog's telling their story instead of writing a book? Why take these internet celebrities away form their natural habitat and onto paper? It seems a backwards way to do things to me given our digitalised world.
Read More
Topics:
pointlessblog,
stigma,
vloggers,
alfie deyes,
Blog,
Comment,
digital celebrities,
digital publishing,
page lizard,
purely digital
Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.
If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.
Read More
Topics:
News,
technology,
ad spend,
advert,
advertising,
app,
Blog,
car,
creative,
digital advert,
digital advertising,
digital publishing,
interactive,
ipad,
magazine,
mobile ad,
publishing
Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.
We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.
Read More
Topics:
marketing,
modern,
online,
strategy,
technology,
app,
Blog,
business,
Comment,
content,
digital,
digital media,
digital publishing,
editing,
future,
interactive,
ipad,
magazine,
media,
publications,
publishing
If you're ever in need of inspiration or feeling like you want to learn something new, there's only one place to turn to: TED.
We take a look at the best digital publishing talks TED has to offer, from the vintage to the current. These videos are must-watch.
Read More
Topics:
speech,
talk,
TED talks,
video,
Blog,
brewster kahle,
crowdsourcing the news,
digital book,
digital library,
digital publishing,
General,
lecture,
mike matas,
modern journalism,
paul lewis
We often get asked the question "Why should we make our magazine digital?" by membership organisations.
That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.
Read More
Topics:
2014,
memberwise,
online,
pdf,
technology,
android,
app,
apple,
Blog,
content,
creative,
design,
digital,
digital age,
digital publishing,
Event,
events,
interactive,
ios,
ipad,
journal,
magazine,
media,
Membership,
page lizard,
publications,
publishing
