Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.
We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.
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marketing,
modern,
online,
strategy,
technology,
app,
Blog,
business,
Comment,
content,
digital,
digital media,
digital publishing,
editing,
future,
interactive,
ipad,
magazine,
media,
publications,
publishing
We often get asked the question "Why should we make our magazine digital?" by membership organisations.
That is just what we aimed to address in our talk at the Memberwise conference yesterday, entitled 'Reinventing your membership magazine for the digital age'.
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Topics:
2014,
memberwise,
online,
pdf,
technology,
android,
app,
apple,
Blog,
content,
creative,
design,
digital,
digital age,
digital publishing,
Event,
events,
interactive,
ios,
ipad,
journal,
magazine,
media,
Membership,
page lizard,
publications,
publishing
As the UK's most widely circulating wine publication, it was only a matter of time before Tesco Wine Magazine harnessed the power of digital publishing to reach more potential wine-lovers.
The wine magazine now joins Technology and Entertainment and the Food and Family Living digital versions of the supermarket's popular editions.
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Topics:
2014,
modern,
online,
technology,
Tesco,
user interface,
wine,
android,
app,
apple,
Blog,
creative,
design,
digital,
digital media,
digital publishing,
editing,
Innovation,
interactive,
ipad,
issues,
magazine,
media,
phone,
publications,
publishing,
Review
If you're involved in publishing, you would be hard pushed not to have seen IKEA's bookbook™ advert. In just a few days, the clever video has gone viral, attracting a great deal of support for its simplicity and satirisation of the digital industry.
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Topics:
2014,
modern,
online,
technology,
twitter,
app,
Blog,
bookbook,
catalogue,
Comment,
content,
digital,
digital age,
digital media,
digital publishing,
ebook,
future,
IKEA,
Innovation,
interactive,
magazine,
media,
new,
publications,
publishing
There's nothing like a good infographic to show off statistics about how great Digital Publishing is. Here are our pick of the top infographics across the Digital Publishing industry.
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Topics:
2014,
kindle,
modern,
online,
pdf,
technology,
trends,
android,
app,
Blog,
consumer,
content,
creative,
design,
digital,
digital age,
digital publishing,
ebook,
editing,
future,
General,
infographic,
Innovation,
interactive,
ipad,
magazine,
media,
publications,
publishing