2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.
Topics: online, technology, 2015, android, app, apple, Blog, digital age, digital publishing, future, General, Innovation, magazine, media, predictions, publications, publishing
Even professionals read on mobile: two case studies
Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.
Topics: mobile, online, technology, android, app, audience, b2b, Blog, business, case study, Comment, content, digital publishing, interactive, magazine, phone, professional, publications, publishing, statistics
10 reasons Android can no longer be ignored
Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.
We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.
Topics: technology, windows, android, app, apple, Blog, Comment, compatible, content, digital, digital publishing, future, futureproof, ios, magazine, page lizard, phone, publications, publishing
The New British is a hard-hitting documentary magazine which 'celebrates culture in all of its modern aspects'. Here, we take a look at how Issue Zero has fared in its first steps into the digital world.
Initially released as a limited edition print magazine over two years ago, it has since gathered a devoted following to its digital-only native app edition, and is soon to release a second issue titled Legacy.
Topics: 2014, technology, app, apple, Blog, creative, culture, design, digital, digital media, digital publishing, editing, gritty, interactive, ios, ipad, issues, magazine, publications, review, Review, the new british
Adobe highlights potential for excellence in digital advertising
Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.
If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.
Topics: News, technology, ad spend, advert, advertising, app, Blog, car, creative, digital advert, digital advertising, digital publishing, interactive, ipad, magazine, mobile ad, publishing
