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It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies.

Why is this the case? And how can companies grow effectively using these technologies?

Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged.

According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 - 79 shop online, thats nearly 46 million people.

It’s no secret that in recent years there has been a significant decline in people consuming printed media. However, it’s not just print that has seen a decline. In the past 4 years mobile has overtaken desktop as primary method of consuming online content.

As a membership organisation it's easy to be lulled into thinking you’re already doing many of the right things because traffic to your website is high. The problem tends not to be the volume of website traffic, but a lack of member engagement when you review overall communication efforts.