What's new?

Google is moving mobile first, are you?

Posted by Candice Land on Apr 24, 2018 8:40:00 AM

After a year and a half of testing, Google has started to roll out their 'mobile-first indexing'  of the web. This means that websites will now be ranked on whether they are responsive, based on their mobile version - including yours!

Page Lizard's digital tools equip you to stay on the digital cusp of innovation by prioritising for mobile, boosting audience engagement and increasing your organisation's potential to improve ranking and status on the web. 

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Topics: mobile publishing, responsive publishing, digital tools

Mastering the art of analytics

Posted by Candice Land on Apr 23, 2018 8:40:00 AM

Although the origins of analytics are founded in mathematics and statistics, mastering analytics is an art. The modern publishing world is experiencing a data revolution as organisations begin to better understand and harness the power of analytics. 

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Topics: native apps, personalised data, analytics

Video steals the show

Posted by Candice Land on Apr 19, 2018 1:55:48 PM

Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially. 

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Topics: reader engagement, video content, embed video

Digital breakthrough with Media Experience Apps

Posted by Candice Land on Apr 3, 2018 11:44:02 AM

In a mobile-first world publishing has been reshaped and continues to evolve.

Mobile is the platform of choice for content distribution, with its high engagement rates. So, in order to compete effectively in an industry that is mobile-focused, you'll need to update your content distribution strategy to meet the demands of your digital audience.

The Page Lizard Media Experience (MX) app is your perfect solution for digital content.

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Topics: mobile app, mobile publishing, digital tools

Digital data - "the fourth industrial revolution"

Posted by Candice Land on Apr 3, 2018 11:37:39 AM

case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances. 

Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.

Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.

Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.

Their findings have demonstrated that 91% of adults have their mobile device within arm's reach 24/7, and 52% of smart phone users gather health-related information on their phones. 

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Topics: digital publishing, personalised data, member engagement

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