At a PPA Tech Talk last week, we listened to publisher's concerns and hopes for Apple News and similar social and media channels, along with the growth of mobile-first content consumption and how to adapt to these new patterns.
Topics: Technology, Blog, General
Last night, we donned our ballgowns and bow ties and headed into London for an evening of glitz, glamour and publishing excellence! This prestigious event has been running for 35 years, and hosts the much-anticipated Cover of the Year award.
After presenting what facts we had gathered about Apple News and other media publishing channels like Facebook and Flipboard, we opened the discussion up to publishers to talk about their views on what this could mean for them.
Topics: media channels, social media, technology, twitter, Apple News, Blog, channels, digital publishing, Event, Instant Articles, PPA, publishing
Apple News is pitched to be the replacement for Newsstand and opens up a new channel for publishers to market their content. From what we have so far seen in the launch preview video, the power lies in the engine which drives articles to the app from participating publishers.
We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.
Topics: modern, online, social media, Social Media, subscriptions, Technology, technology, Blog, content, digital magazines, digital publishing, General, media, millennial, paid content, publications
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