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The car manufacturer BMW has recently announced a new partnership with tech start-up Tamoco to add NFC chips to their print magazine adverts. This allows the reader to tap their phones and instantly download the app for BMW’s new electric car range.

The technology works on the same principles as contactless payment, and integrating this into the printed page has been hailed as the ‘next big thing’ in print advertising. But are NFC chips all they’re cracked up to be?

The Long + Short is a digital-first publication by Nesta, the UK's innovation foundation. Its content is clever and engaging, but does it do enough to make up for a frustrating reading experience?

The app has been designed so that the HTML is edited once, and pushed out to multiple platforms. This is neat as a cost-effective way of publishing for maximum audience reach; The Long + Short can be accessed from a desktop, through the Apple and Android stores, and through a mobile-responsive web browser for those on devices without a supporting app. The content can also be read in any orientation, and it all reflows nicely when the device is rotated. To top it off, the app is lightweight, and the issues can be viewed almost instantly without a long wait for content to download.

2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.

Stylish, glamorous and technically exceptional, the digital edition of Harrods Magazine is everything you would expect a high-end publication to be.

Harrods have been ahead of the digital curve for some time now. They released their iPad-only edition over two years ago, but have since acknowledged the demand for an Android and mobile version and earlier this year, released their fully-responsive native app.

As the nights draw in, most of us would rather be at home snuggled up with a glass of mulled wine and the latest episode of The Apprentice. What could tempt you out of those comfy Fair Isle jumpers more than a good Digital Publishing event? Here are our pick of the top 8 unmissable events this winter.