Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.

Here are some key publishing lessons from the report, written by The MediaBriefing.

• Size need not be a drawback to innovation

A highlight from the report  used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.

In today's publishing world, it is inevitable that publishers will have a relationship with various platforms. Google is one of the biggest platform-providers - and their model has just become a lot more complementary.

Digiday explores Google's journey to find a compromise that pleases both itself and publishers, allowing the platform to be a friend rather than a 'frenemy'.

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed.

The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription results. As it would happen, traffic went up by 30 percent within a few months and subscriptions grew 85 percent year on year.

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.

This is exactly what Amedia did with their three stage plan.

Media experts discuss publishing revenue models at Digital Media Strategies '17

Generating fresh, interesting content that is relevant is no easy feat. Editorial teams can often find themselves spending laborious hours researching, writing, and chasing deadlines. In such a fast-paced and competitive environment – the last thing that publishers need is the uncertainty of revenue acquisition.