What's new?

Candice Land

Recent Posts

Optimising your investment in technology

Posted by Candice Land on Mar 27, 2018 12:06:48 PM

It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies.

Why is this the case? And how can companies grow effectively using these technologies?

Read More

Topics: digital publishing, member engagement, digital tools

Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

Read More

Topics: Technology, Blog, Comment, content, digital, digital media, digital publishing, economics

A study of reader engagement

Posted by Candice Land on Apr 26, 2017 1:35:30 PM

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

Read More

Topics: mobile, News, reader engagement, audience, Blog, Comment, content

China sets the digital trend

Posted by Candice Land on Apr 24, 2017 3:17:42 PM

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

Read More

Topics: mobile, Technology, Blog, Comment, digital, digital publishing, global, publishing

The FT - an example of quality journalism

Posted by Candice Land on Apr 19, 2017 1:15:22 PM

Let's consider FT's quality value based on truth, transparency, and trust...

The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of The Financial Times staggering impressions:

Read More

Topics: Blog, Comment, digital, digital publishing, financial times, journalism

Subscribe to Email Updates

Recent Posts

Categories

see all

Search me!