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title: Page Lizard Blog | Candice Land (3)
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# What's new?

## Candice Land

### Recent Posts

## [Optimising your investment in technology](https://emails.reptile.app/digital-investments)

 Posted by [Candice Land](https://emails.reptile.app/author/candice-land) on Mar 27, 2018 12:06:48 PM

- [Tweet](https://twitter.com/share)

[![](https://emails.reptile.app/hubfs/a71dbdd96a694f05b36e6ea8b879b24b.jpg)](https://emails.reptile.app/digital-investments)

It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper ([*Combine and Conquer*](https://www.accenture.com/gb-en/insight-industry-digital-reinvention)), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies.

Why is this the case? And how can companies grow effectively using these technologies?

[Read More](https://emails.reptile.app/digital-investments)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/digital-investments#comments-listing)

 Topics: [digital publishing](https://emails.reptile.app/tag/digital-publishing), [member engagement](https://emails.reptile.app/tag/member-engagement), [digital tools](https://emails.reptile.app/tag/digital-tools)

## [Crossing the bridge to online publishing](https://emails.reptile.app/crossing-the-bridge-to-online-publishing)

 Posted by [Candice Land](https://emails.reptile.app/author/candice-land) on Jun 22, 2017 11:34:00 AM

- [Tweet](https://twitter.com/share)

[![](https://emails.reptile.app/hubfs/independent.jpg)](https://emails.reptile.app/crossing-the-bridge-to-online-publishing)

## Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor [Christian Broughton](http://www.pressgazette.co.uk/independent-editor-on-a-year-without-print-ive-seen-a-news-brand-that-i-love-dearly-findhttp://www.pressgazette.co.uk/independent-editor-on-a-year-without-print-ive-seen-a-news-brand-that-i-love-dearly-find-a-great-future/-a-great-future/) stands firmly by the motto for online publishing that says:

[Read More](https://emails.reptile.app/crossing-the-bridge-to-online-publishing)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/crossing-the-bridge-to-online-publishing#comments-listing)

 Topics: [Technology](https://emails.reptile.app/tag/technology), [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [content](https://emails.reptile.app/tag/content), [digital](https://emails.reptile.app/tag/digital), [digital media](https://emails.reptile.app/tag/digital-media), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [economics](https://emails.reptile.app/tag/economics)

## [A study of reader engagement](https://emails.reptile.app/reader-engagement)

 Posted by [Candice Land](https://emails.reptile.app/author/candice-land) on Apr 26, 2017 1:35:30 PM

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[![reader-engagement](https://emails.reptile.app/hubfs/Imported_Blog_Media/reader-engagement.jpg)](https://emails.reptile.app/reader-engagement)

## Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

[Read More](https://emails.reptile.app/reader-engagement)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/reader-engagement#comments-listing)

 Topics: [mobile](https://emails.reptile.app/tag/mobile), [News](https://emails.reptile.app/tag/news-2), [reader engagement](https://emails.reptile.app/tag/reader-engagement), [audience](https://emails.reptile.app/tag/audience), [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [content](https://emails.reptile.app/tag/content)

## [China sets the digital trend](https://emails.reptile.app/digital-trend)

 Posted by [Candice Land](https://emails.reptile.app/author/candice-land) on Apr 24, 2017 3:17:42 PM

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[![china-digital-trend](https://emails.reptile.app/hubfs/china-digital-trend.jpg)](https://emails.reptile.app/digital-trend)

## "China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - [Fabian von Heimburg](http://www.fipp.com/news/features/what-digital-companies-and-publishers-should-learn-from-china)

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

[Read More](https://emails.reptile.app/digital-trend)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/digital-trend#comments-listing)

 Topics: [mobile](https://emails.reptile.app/tag/mobile), [Technology](https://emails.reptile.app/tag/technology), [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [digital](https://emails.reptile.app/tag/digital), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [global](https://emails.reptile.app/tag/global), [publishing](https://emails.reptile.app/tag/publishing)

## [The FT - an example of quality journalism](https://emails.reptile.app/quality-journalism)

 Posted by [Candice Land](https://emails.reptile.app/author/candice-land) on Apr 19, 2017 1:15:22 PM

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[![financial-times](https://emails.reptile.app/hubfs/Imported_Blog_Media/financial-times.jpg)](https://emails.reptile.app/quality-journalism)

## Let's consider FT's quality value based on truth, transparency, and trust...

The [MediaBriefing](https://www.themediabriefing.com/) recently wrote an [article](https://www.themediabriefing.com/article/truth-trust-transparency-the-ft-s-approach-to-a-sustainable-future) discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of [The Financial Times](https://www.ft.com/) staggering impressions:

[Read More](https://emails.reptile.app/quality-journalism)

 0 Comments [Click here to read/write comments](https://emails.reptile.app/quality-journalism#comments-listing)

 Topics: [Blog](https://emails.reptile.app/tag/blog), [Comment](https://emails.reptile.app/tag/comment), [digital](https://emails.reptile.app/tag/digital), [digital publishing](https://emails.reptile.app/tag/digital-publishing), [financial times](https://emails.reptile.app/tag/financial-times), [journalism](https://emails.reptile.app/tag/journalism)

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