It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies.
Why is this the case? And how can companies grow effectively using these technologies?
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Topics:
digital publishing,
member engagement,
digital tools
Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.
Editor Christian Broughton stands firmly by the motto for online publishing that says:
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Topics:
Technology,
Blog,
Comment,
content,
digital,
digital media,
digital publishing,
economics
Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?
Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.
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Topics:
mobile,
News,
reader engagement,
audience,
Blog,
Comment,
content
"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg
When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.
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Topics:
mobile,
Technology,
Blog,
Comment,
digital,
digital publishing,
global,
publishing
Let's consider FT's quality value based on truth, transparency, and trust...
The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of The Financial Times staggering impressions:
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Topics:
Blog,
Comment,
digital,
digital publishing,
financial times,
journalism