On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.

This is exactly what Amedia did with their three stage plan.

With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution.

Print ad revenues have fallen for The Economist, and digital ad revenues have yet to make up for this loss. The Economist is not the only publisher who is struggling to generate revenue, The Guardian, whilst successful in their digital presence, have “managed to build a big reputation but no revenue”. Even The New York Times, who have more than 1.5 million digital-only subscriptions, say that;

A critical part of content delivery is knowing your audience. Quartz suggests some ways that this can be done.

No matter what niche your audience fits, mobile is sure to be a dominant medium for engagement. Mobile web growth has affected publishers’ audiences’ in a dramatic way, operating as the biggest indicator of overall magazine audience growth, according to a report last year which highlighted a total magazine audience increase of 6.7%. Some brands that gained the most audience across a year period were the likes of Forbes and People.

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy - and their own pockets satisfied.

“Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday article discusses the numbers game that publishers are playing. By reducing the number of published stories, the theory 'quality over quantity' becomes a ruling principle, and impact on the readers reaching the ‘desired reaction’.