What's new?

It seems complaints about Facebook have been never ending over the past few years. People can’t stand the targeted advertising, its immoral use of data and it’s lax privacy settings. Enter the new kid on the block, Ello.

Thanks to Facebook, we now know what the 100 most influential books of our generation are. Facebook collected the data by asking users to comment with 10 books that have 'stayed with them in some way'. That's my reading list for the next year sorted...

We can all agree that the Ice Bucket Challenge has been an online sensation! I don't believe there will be one single marketer out there who hasn't had immediate marketing envy for whoever came up with the idea. That being said, it's not like something similar hasn't been done before. Who remembers the #nomakeupselfie? Or the #iwokeuplikethis selfie? Is it going to get to the point where people stop participating in these viral campaigns? Will the campaigns that are worthy of our time still surface?